The HIV/AIDS Challenge
During the past quarter century, more than 60 million people worldwide have become infected with HIV, the virus that causes AIDS, and 25 million have died. The death and devastation caused by AIDS has wreaked havoc on social stability and economic development, exacerbated poverty, and caused immeasurable human suffering around the world. Despite the best efforts of policymakers, the scientific community and civil society, the HIV/AIDS epidemic continues to outpace the response.
With its vast communications assets, mass media represent a formidable force in the fight against HIV/AIDS – both in stemming its spread and reducing stigma against people already living with the disease through a more informed public. HIV is preventable. Yet, gaps in public awareness and knowledge about HIV/AIDS continue to exist in every region of the world. By working in partnership with media, information can be spread faster than the disease.
The Media Opportunity:
THE CUTTING EDGE