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REGIONAL BROADCAST INITIATIVES
AFRICAN BROADCAST MEDIA PARTNERSHIP AGAINST HIV/AIDS (ABMP) The African Broadcast Media Partnership Against HIV/AIDS (ABMP) is an historic pan-African coalition of broadcast companies who came together in 2005 following an unprecedented meeting of media executives for the purpose of reinvigorating and increasing the effectiveness of broadcast media’s contribution to the fight against HIV/AIDS. The ABMP aims to embrace all African countries and to include both public and commercial broadcasters. Inspired by UN Secretary General’s call to action under the Global Media AIDS Initiative, the ABMP creates a structured framework for leveraging broadcast media resources with the goal of significantly expanding HIV/AIDS-related broadcast programming across Africa. ABMP signatory companies have pledged an unprecedented 5% of daytime airtime – approximately one hour per day – for HIV/AIDS content. The commitment of broadcasters is defined by an alignment of interests and expectations; airtime is not purchased for placement of HIV/AIDS messaging and companies are committed to leveraging existing resources for increased HIV/AIDS communication. By taking a business-centered approach, the ABMP seeks to: mainstream HIV/AIDS related communication and programming; leverage existing programme formats and broadcast resources in support of increased HIV/AIDS-related communication; and provide for sustainability of the approach and the stepped up effort. As influential opinion leaders in their respective communities, media leaders’ active engagement in the fight against HIV/AIDS also sends a powerful signal to policymakers and other stakeholders about the importance of a collaborative and stepped up response to the HIV/AIDS epidemic. To meet its goals, the ABMP facilitates two streams of content development within a pan- African strategic HIV/AIDS communication framework:
The ABMP is overseen by a Steering Committee of broadcast executives nominated by the broader ABMP membership meeting annually. Major operational, technical and funding support is provided by the Kaiser Family Foundation. Additional financial support is provided by the Bill& Melinda Gates Foundation, the Coca-Cola Africa Foundation, the Nelson Mandela Foundation and Merck & Company. Learn more: www.broadcasthivafrica.org and www.itbeginswithyou.org
Asia-Pacific Media AIDS Initiative Launched in May 2007, the Asia-Pacific Media AIDS Initiative (AMAI) represents broadcasters across the region united in response to HIV/AIDS. Coordinated by the Asia-Pacific Institute for Broadcast Development (AIBD) and the Asia-Pacific Broadcasting Union (ABU), the AMAI seeks to mobilize media companies to expand their programming and corporate commitment to AIDS. Through capacity-building workshops, executive outreach, satellite delivery of pro-social content, and other training activities, the AMAI will coordinate resources and expand awareness about HIV/AIDS across the region. The AMAI members benefit from the ABU-Media Awareness Exchange (MAE), which involves a monthly satellite delivery mechanism of pro-social content, including targeted HIV/AIDS programming, to broadcasters across the region, complimented by providing internet distribution of the material. The MAE aims to enable the regional, national terrestrial broadcast companies in serving their broadcast audiences with constructive information and content aimed at strengthening and protecting countries and the region at a time of increasing health, environmental and socially-sustainable risks. Learn more: http://www.aibd.org.my/activities/amai/ AMAI Declaration: http://download.aibd.org.my/papers/AMAI/AMAI_Declaration.pdf Contact: madhu@aibd.org.my and lisa@abu.org.my
The Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP) unites top broadcasters from more than 20 countries in the region’s first coordinated media response to the pandemic. The Partnership creates a structured framework for sharing information and resources among broadcasters that significantly expands HIV/AIDS-related programming and public education activities across the Caribbean. Member broadcasters deliver HIV/AIDS information across a variety of platforms and formats, including targeted public service ads (PSAs), entertainment programming, news and public affairs programming, and online resources. The CBMP was launched in May 2006 at a regional summit of media executives on HIV/AIDS, organized by the Caribbean Broadcasting Corporation, the Caribbean Broadcasting Union, and the Kaiser Family Foundation. CBMP broadcast members have made HIV/AIDS a business priority – committing to a minimum of 30 seconds of airtime per hour (or about 12 minutes per day) to HIV content, as well as pledging to cover AIDS across all programming genres, including news, public affairs, entertainment, and new media platforms. In March 2007, in conjunction with the ICC Cricket World Cup 2007, the CBMP launched LIVE UP: Love. Protect. Respect. – a new cross-cutting public education campaign to support all of the Partnership’s programming components. Developed by the CBMP with support from a regional advisory committee of media and HIV/AIDS experts, LIVE UP aims to inspire audiences, especially young people, to consider what is within their power to stem the spread of HIV/AIDS. LIVE UP creates a regional movement by linking audiences together across the Caribbean with one message of hope and possibility in an age of AIDS. The CBMP is overseen by a Steering Committee of broadcast executives representing a diverse constituency of media houses from Barbados, Grenada, St. Vincent & Grenadines, Trinidad & Tobago, Jamaica, Belize, and regional organizations Caribbean Media Corporation and Caribbean Broadcasting Union, with strategic and technical guidance and production support from Kaiser. The Ford Foundation and the Elton John AIDS Foundation provide additional financial support to underwrite production of campaign materials and informational resources. For more information, visit http://www.cbmphiv.org Learn more: www.cbmphiv.org and www.iliveup.com
RUSSIAN MEDIA PARTNERSHIP TO COMBAT HIV/AIDS – StopSPID As a response to the GMAI call to action, Transatlantic Partners Against AIDS (TPAA), the United Nations Joint Programme on HIV/AIDS (UNAIDS), the Henry J. Kaiser Family Foundation (KFF) and the United Nations Department of Public Information organized the Eurasia Media Leaders Summit on HIV/AIDS, chaired by Alexander Dybal, Chairman of the Board of Directors of Gazprom-Media, a founding member of the Secretary General's Global Media AIDS Initiative. The Summit convened top media leaders from Russia, Ukraine and other CIS countries in Moscow on October 27, 2004 to explore specific ways to leverage the unique communication power of mass media to deliver HIV/AIDS awareness messages the help slow the spread of the epidemic and improve the lives of people living with HIV/AIDS. The Russian Media Partnership to Combat HIV/AIDS was born from this summit. Russian Media Partnership to Combat HIV/AIDS (RMP) is a unique collaboration of over 40 top media companies and consumer products companies that mobilizes the communication power of mass media to fight HIV/AIDS in Russia. The Media Partnership develops and implements the StopAIDS campaign, a coordinated, cross-platform, multi-year public awareness campaign to prevent the spread of HIV/AIDS and eliminate stigma and discrimination against people living with AIDS. The StopSPID campaign, which is led by the Russian Media Partnership to Combat HIV/AIDS, challenges stigma and discrimination associated with HIV/AIDS while raising public awareness about prevention, testing and treatment. The campaign includes (1) an integrated information campaign in TV, radio, printed media, outdoor venues, cinemas and advertising for consumer goods; (2) integration of HIV/AIDS-related topic into informational, analytical and entertainment programming; (3) public access to information resources; (4) briefings and workshops for media organizations and journalists; and (5) special projects aimed at involving target groups in the fight against AIDS. The StopSPID campaign and the Russian Media Partnership to Combat HIV/AIDS are coordinated by TPAA. The Kaiser Family Foundation, Viacom, and UNAIDS provide ongoing substantive and communications guidance, as well as financial support for production of StopSPID campaign messages. In addition, the Bill & Melinda Gates Foundation, the World Bank Group and United States Agency for International Development (USAID) provide financial support to StopSPID through separate grants to TPAA. Learn more: www.tpaa.net and www.stopspid.ru
UKRAINE MEDIA PARTNERSHIP TO COMBAT HIV/AIDS – StopSNID The Ukraine Media Partnership to combat HIV/AIDS (UMP) was launched in October 2006 by Transatlantic Partners Against AIDS (TPAA) together with the U.S. Agency for International Development (USAID) and International Research and Exchanges Board (IREX). The goal of the UMP is to mobilize the communication power of mass media and commercial marketing to: (1) improve awareness among the general population and vulnerable populations, including youth and injecting drug users, about HIV/AIDS and ways to prevent the spread of the disease; (2) create a highly visible and mainstream platform to give a public voice to people living with HIV (PLWH), thereby encouraging the general population to identify, empathize and build solidarity with PLWH and members of vulnerable groups; and (3) support the creation of an environment that enables increased awareness, education, policy implementation, and behavior modification that will ultimately slow the spread of HIV/AIDS. The UMP represents an unprecedented response to Ukraine’s surging HIV/AIDS epidemic by top media companies, consumer products firms, advertising agencies, and NGOs from Ukraine, the Unites States, and other Eurasian countries. The effort builds upon the StopSNID (StopAIDS) campaign, which TPAA initiated in Ukraine in late 2005, leveraging private and public sector resources to encourage HIV prevention and fight stigma and discrimination against people living with HIV/AIDS. The UMP is coordinated by TPAA and overseen by a Supervisory Expert Board consisting of experts in the field of HIV/AIDS and communication and representatives of governmental and non-governmental organizations. For more information on the UMP and the StopSNID campaign visit: www.tpaa.net
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