SURVEYS AND RESEARCH

Assessing target audiences for appropriate messaging and evaluating the impact of media on HIV/AIDS is complex.  The following surveys and research offer examples of knowledge surveys and outcome measurements for media campaigns in diverse global settings.

HIV/AIDS At 30: A Public Opinion Perspective
As the HIV/AIDS epidemic marks its thirtieth year, the Kaiser Family Foundation conducted its eighth large-scale national survey of Americans on HIV/AIDS.

Television as a Health Educator: A Case Study of Grey's Anatomy
The Kaiser Family Foundation worked with writers at Grey?s Anatomy to embed a health message in an episode and then surveyed viewers on the topic before and after the episode aired in order to document how well viewers learn health information from entertainment television. (September 2008)

Global Public Perception Audit
4500 interviews show widespread misconceptions, stigma and discrimination about HIV/AIDS in nine countries. M.A.C. AIDS Fund. (October 2007)

Effects of a Televised Two-City Safer Sex Mass Media Campaign Targeting High-Sensation-Seeking and Impulsive-Decision-Making Young Adults
Research by the University of Kentucky suggests that a carefully targeted, intensive mass media campaign using televised PSAs can change safer sexual behaviors. (Jun 29, 2007)

Does MTV Reach an Appropriate Audience for HIV Prevention Messages?
"Evidence of MTV Viewership Data in Nepal and Brazil," (October 2006)