SURVEYS AND RESEARCH

Assessing target audiences for appropriate messaging and evaluating the impact of media on HIV/AIDS is complex.  The following surveys and research offer examples of knowledge surveys and outcome measurements for media campaigns in diverse global settings.

Global Public Perception Audit
4500 interviews show widespread misconceptions, stigma and discrimination about HIV/AIDS in nine countries. M.A.C. AIDS Fund.  (October 2007) 

Effects of a Televised Two-City Safer Sex Mass Media Campaign Targeting High-Sensation-Seeking and Impulsive-Decision-Making Young Adults
Research by the University of Kentucky suggests that a carefully targeted, intensive mass media campaign using televised PSAs can change safer sexual behaviors.  (Jun 29, 2007)

Does MTV Reach an Appropriate Audience for HIV Prevention Messages?
"Evidence of MTV Viewership Data in Nepal and Brazil," (October 2006)